OK so we are completely in LOVE with the phenomenon that is Sleepy Doe. This is a truly born and breed in the UK children’s wear brand that specialises in sleep - and lounge wear, where all pieces are 100% Eco or organic. Having worked in the fashion industry for more than 10 years, and designing lounge wear for a number of British heritage brands, Sleepy Doe’s founder Sophie Woodrow, saw a clear gap in the market for timeless printed sleep and lounge wear for children. Founded in Bath in the UK in 2016, Sleepy Doe have gone from strength to strength, and is a true believer that sleep and lounge wear should be made with subtle design details, bringing comfort and an effortless style to the mini bedtime wardrobe. All Sleepy Doe's collections are classic, whilst injecting simple hand-drawn prints in friendly colours the majority of the available styles are unisex so perfect for siblings to share. We LOVE that all methods of manufacturing are sustainable and ethical, which also is the ethos of the Sleepy Doe’s brand. Here you will find absolutely no harmful dyes used in the printing method and all the soft cottons are ecologically handpicked from British manufacturers. What’s more, all the products are designed and made in the UK, supporting independent factories and businesses, what not to love!